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Book Released
June 1, 2007 :
Choices and Illusions is available for purchase from major book sellers.
Try saying the colors of each word out loud as you read left to right, top to bottom, as rapidly as possible. Remember, say the colors—you're not to read the words themselves.

Fig. 20 Stroop Test
As you can see, there is substantial interference between the spelling of
the word and the color of the type. What should be a simple task becomes
quite difficult.